Trump's Data Whisperer Is Quietly Rewiring Latin American Elections

How Brad Parscale became the hidden hand behind a wave of Latin American conservative wins..

A single federal disclosure filed on September 18, 2025 named one client. It exposed something much bigger: a data-and-messaging operation that now runs through elections on two continents.

Brad Parscale, who ran the digital operation behind Donald Trump’s 2016 win and later served as campaign manager for his 2020 re-election bid, spent the back half of 2025 registered under federal law as a foreign agent. On September 18, his firm Clock Tower X filed paperwork with the Justice Department disclosing work for the Israeli government, a contract routed through the global ad agency Havas to improve Israel’s image among young Americans on TikTok, Instagram, and YouTube.

The Quincy Institute’s Responsible Statecraft initially reported on the filing, and Time later detailed the wider operation, noting that Parscale committed to 100 pieces of content a month aimed mostly at Gen Z, tens of millions of monthly impressions, and an effort to shape how AI chatbots describe Israel and the Gaza war. Officially the deal was pitched as combating antisemitism. Time reported its real aim was to keep young conservatives from turning against Israel.

The money grew as the filings piled up. The original services agreement ran about $6 million across roughly four months, then rose toward $9 million in a later amendment, and by a May 2026 filing Clock Tower X had received $15 million from Havas and disbursed some $13 million on the network’s behalf over six months.

Parscale first listed the State of Israel itself as his principal, then amended the record. A supplemental filing states that naming the government directly had been done “in error” and that “there were no receipts under this registration,” substituting Havas Media’s German branch as the client. The correction changed the named principal, not the beneficiary. Parscale’s own filings showed him corresponding with Israel’s Ministry of Foreign Affairs, and the campaign stayed pitched on Israel’s behalf.

That filing named one client, but it pointed to a far wider business. Parscale has become an operator for hire on the international stage, and some of his most extensive electoral work has unfolded far from Washington, across Latin America, where his technology has run through a string of conservative campaigns. He works through Numen, a Buenos Aires consultancy owned by the Argentine strategist Fernando Cerimedo, where the two men have partnered for a couple of years.

Parscale supplies the machinery, two platforms called Campaign Nucleus and EyesOver that collect and analyze voter data for microtargeting, while Cerimedo runs the ground game. In March 2025 Cerimedo announced that he had become the Latin American representative for both platforms, turning Parscale’s technology into a product he sells across the continent. Cerimedo put the arrangement plainly in a text message to The New York Times. “Brad set up all the infrastructure that I work with,” he said.

The Economist dubbed Cerimedo “MAGA’s man in LatAm,” a label Argentinian media outlet La Nación echoed in Spanish “El hombre MAGA en América Latina.”He served as the digital strategist for Javier Milei’s insurgent 2023 presidential run, the campaign that first pulled Parscale’s tools into the region, and Numen went on to work Rodrigo Paz’s winning 2025 run in Bolivia and Nasry Asfura’s narrow win in Honduras. A 2023 Infobae interview caught Cerimedo boasting of roughly 50,000 artificially created accounts built to generate content and steer online conversations.

Cerimedo’s methods are not the only thing about him that invites scrutiny. The strategist from Mar del Plata has claimed a Harvard scholarship, graduate study at MIT, a doctorate from the University of Phoenix, and a various jobs on Barack Obama’s campaigns and inside his White House, yet a cross border press investigation found no record of any of it, and a source who worked on Obama’s campaign did not recognize his name.

What the documents confirm is thinner, a stretch of work at a Mar del Plata taxi company, an insurance firm, and the advertising agency McCann before Numen surfaced in corporate filings around 2020. He now runs the right wing news portal La Derecha Diario, and Bolivia’s president has publicly credited his own daughter’s social media operation, an effort tied to Cerimedo’s rising influence, for his upset win.

The clearest case of Parscale personally carrying the template abroad came in Bolivia. In October 2025 the centrist senator Rodrigo Paz won the presidential runoff with about 54.5 percent, beating the veteran conservative Jorge Quiroga and ending nearly two decades of rule by the Movement Toward Socialism. As the count came in, the head of Bolivia’s Supreme Electoral Tribunal, Óscar Hassenteufel, declared that “the trend is irreversible,” and the result swung a country that had expelled the U.S. ambassador in 2008 back toward Washington. Numen advised the winning campaign, and this time Parscale did more than license software.

He traveled to the region during the race to help the team deploy his data tools in the field, according to The New York Times. Afterward Cerimedo embedded himself so deeply in the new government that he publicly called himself Paz’s “personal adviser,” and Vice President Edman Lara denounced his meddling in Bolivia’s internal affairs. The win did not settle the country. By mid-2026 Bolivia had erupted in weeks of road blockades and deadly protests demanding Paz’s resignation, with Cerimedo adding further fuel to the fire after publicly deriding the demonstrators and Bolivia’s Indigenous poor.

Then came Honduras, and with it the sharpest controversy. Numen’s technology went to work for Nasry “Tito” Asfura, the National Party standard bearer, in the November 30, 2025 election, a race decided by a razor thing margin. Asfura took 40.27 percent to sportscaster Salvador Nasralla’s 39.53 percent, a margin of 0.74 points, and electoral authorities did not declare him the winner until December 24, after weeks of crashed tally websites, hand counts, and competing fraud claims, with the three member council split and one member alleging an “electoral coup.” Parscale stayed home for this one. He did not travel but advised Numen’s team on how to use data to reach voters, the New York Times report found, working through the consultants who ran the campaign.

What made Honduras combustible was the timing of events in Washington. Before the vote, Trump endorsed Asfura on Truth Social, calling him “the only real friend of Freedom in Honduras,” and warned that if Asfura lost, the United States “will not be throwing good money after bad,” an open threat to cut off aid over the outcome.

Two days before the election he announced a full pardon for former Honduran president Juan Orlando Hernández, a member of Asfura’s own National Party who had been convicted in a United States court of conspiring to import cocaine and sentenced to 45 years, and he formally granted it on December 1, the day after Hondurans voted.

The move landed like a grenade in the final stretch, tying Asfura to a disgraced predecessor even as Trump cast the conviction as a wrong done to a man “treated very harshly and unfairly.” When the count then stalled, Trump warned on December 1 that Honduras looked like it was “trying to change the results,” and promised “there will be hell to pay.” After the win landed his way, he boasted about the direct influence he exerted over the Honduran election process. “Once I gave him my strong Endorsement, he won his Election!” he wrote.

The pattern here is unmistakable. The MAGA populist brand has gone international, and Latin America is the bullseye. From Honduras to Argentina, the network of Brad Parscale and Fernando Cerimedo is building a web of client states that serve as a safe haven for Jewish supremacy. These gentiles are merely tools of world Jewry, and the region’s weak institutions and desperate political class offer an endless supply of prey for them to feast on.

---

NEXT:

---

If you like the content, feel free to continue supporting my work.

Buy Me A Coffee: https://buymeacoffee.com/josenino